Blog comments are the ultimate relationship builder between you, your readers and fellow bloggers. They’re a way to connect with people and create valuable exchanges of knowledge, opinion, ideas and support.
If done correctly, good blog comments can equally perform a meaningful role in improving engagement and site traffic; readers frequently discover unknown sites by seeing who else has commented. They should never be considered an afterthought as they’re absolutely an integral part of blog post writing; you should be making it as easy as possible for your readers to become involved in this way.
It’s essential to remember, however, that blog post comments are not something to obsess over; a post with few/no comments doesn’t necessarily mean it’s unsuccessful. Visitors to your site will often be keenly invested in your work but won’t always leave a comment.
Here are some blog comment tips to keep in mind that may inspire and help establish this type of site participation as an all-around, indispensable part of your writing process …
Deal With Spam Comments Effectively
Spam comments are something all bloggers will have to deal with. Whether it’s the incoherent, word salad ramblings of a spambot (a computer-generated comment sent out to multiple sites) or another blog using your comment section for self-promotion (usually unrelated to your content); their ultimate aim is to create backlinks to their sites. In most cases, if they’re using comment spam to achieve this, their links/sites are likely malicious and not worth your blog being associated with them.
The best way to get rid of spam blog comments is to block the user and then delete their comment (even if it only made it to your spam folder). In the past, I relied solely on my site’s spam detection program to file the comments away, but more and more kept on coming. Since I’ve actively started blocking spambot accounts/users the number of irrelevant or phishing blog comments have greatly reduced.
Make Building Connections Easier
As bloggers, we like to add links back to our own posts/sites in comment sections as it’s an effective way to develop connections and drive traffic (as long as it’s not spammy, as outlined above). This form of cooperative promotion through genuine, valuable commentary should be encouraged; make sure the ability to include a name, email and site URL in the comments section is enabled. However; be aware that this comes with it’s own (negative) issue; broken links. You will have to regularly check and remove any web addresses that no longer work otherwise they can impact your SEO.
Comments Should Add Value
If you’re going to take the time to submit a comment, make sure you actually read what’s being shared. I’m occasionally guilty of skimming through someone’s writing and leaving a “great post” generic response when I’m pressed for time. This ultimately ends up being inauthentic and doesn’t add anything to the discussion; it’s equally likely to be detected as spam which can damage your own site’s rankings.
It’s completely understandable to be overwhelmed, busy or unable to leave/return comments. The blogging community is vibrant with caring but busy people; we all have stuff going on we need to prioritize or deal with. Waiting until a more convenient time to read and respond to other’s work is the best way to make sure you’re adding value to someone’s post.
Include Negative Comments
Unless it’s something you absolutely will not tolerate on your site (personal insults towards you or your readers, dangerous and/or harmful ideologies, for example), negative comments can provide a chance to increase interaction. If you’re willing and/or able to respond (it’s okay if you’re not), it can promote critical dialogue and learning. Every so often people will express differing opinions/experiences with disapproval and/or anger that can be beneficial to what you’re discussing in your blog post. However, if it’s targetted unkindness or too much to mentally/emotionally deal with, it’s completely reasonable to leave it unanswered or even delete it.
If you’re going to exclude certain comments; it may be best practice to clearly display/state that while you welcome participation, you reserve the right to remove/not approve comments.
One of the most effective ways to get blog comments is to ask questions at the end of each post. This not only provides an impetus to reflect on what you have shared, but it can also take the guesswork out of what to write.
This may not always be feasible due to time/energy constraints or the volume to work through, but where possible; it’s encouraging to return comments left on your site. It’s blogging reciprocity in action; if someone takes the time to write a comment on your site, leave one on theirs. As mentioned before, the blogging community is a very welcoming place and most people will understand this won’t always be achievable. I often need to use productivity tips to keep me motivated and/or organized when I don’t have time — just find what works for you and be as active and supportive as you can towards other bloggers.
I hope you found these 6 simple (but important) things to remember about blog comments; they’re undoubtedly a significant way to initiate a genuine connection and give you and your posts a boost.
Do you have any blog comment pet peeves? What extra advice do you have about utilizing comments on your posts?
How To Write A Blog Comment Policy – ThoughtCo.
To Allow Blog Comments Or Not? Here’s What The Data Shows … – OptinMonster