It’s probably safe to say that if you’re a blogger; you’re likely aware that understanding your site’s niche is key for creating content you’re excited about and that resonates with your readers. But what if you’re struggling to figure it all out?
Simply put, a blogging niche represents the topics, products or assistance that your content specializes in. It can involve any number of subjects and themes from lifestyle to travel to parenting and advocacy, etc. It’s a way to share your expertise or passions; and can undoubtedly support what you want your writing to reflect.
Do You Need A Niche To Start Blogging?
To put it succinctly, the answer to this is … no. If you’re establishing a site related to a business; your niche is selling your brand, merchandise or services. But if you’re starting out blogging to share content based on what interests you then you don’t necessarily have to find your niche right away.
It’s relatively commonplace to start blog writing with a general idea about how you want to develop your site to then change direction and niche down; after discovering other concepts that motivate and interest you. I’ve gone through a few iterations during my twelve years of blogging; it happens to us all at some point. It’s perfectly normal to re-evaluate what you’re focusing on or even test things out because you’re uncertain of the direction your blog should take.
How Do You Discover Your Blogging Niche?
While it isn’t initially the most pressing aspect of personal blogging when you first start out, finding your niche/s (yes, you can have more than one for your site) does provide some significant benefits. It also becomes more relevant once you’ve decided exactly what it represents for you. It evolves into a whole new role; it’s gone from something you take your time discovering to something that drives everything blog-related.
One of the foremost ways to discover the best niche/s for blogging on your site is to start with what stimulates your inspiration to write. People respond favourably to authenticity, and enjoyment represents an ideal communicator of this. It enables your blog visitors to make a connection with you, but you need to encourage them to keep coming back. After you’ve shared a number of posts within your interest subset, take a look at which ones resonated with your readers. Seeing what is most popular may help solidify the direction you wish to take.
A niche ultimately means you condense down and become more specialized in what you write about. This clearly distinguishes what your readers can expect from you, etc. If they want to find out some specific information; or an informed opinion on something they’re looking to explore; recognizing you provide this type of content can help secure a return to your site to read, share and interact with your work.
What Are The Benefits Of Having A Blog Niche?
Even if your site is an attraction channel (every post is used to advertise/promote or sell something) a niche helps people search out the product they’re looking for. It’s even more fundamental if you run a personal brand or blog; as it helps drive traffic to your page through familiarity with what you offer/write about. If there’s a Home Page that presents a scattered array of subject matter; it may be challenging for visitors to determine if your blog offers what they require.
A niche also helps create a clear site identity that enables you to market your content more effectively. If your focus is to monetize; potential advertisers and companies need to be able to understand how you fit within their brand; and be reassured that their customers will recognize and respond to relevant and enticing content that’s a potential selling point.
Are There Any Negatives To Establishing A Niche?
There is a certain amount of frustration when you’ve discovered your blogging niche; while it can unlock your creativity and support themed concentration, if it’s too narrow it can lead to niche fatigue. This is when you become stuck and can’t think of new ideas or motivation wanes because of boredom and repetition. Having multiple topics to cover, like this site, may be an alternative that will work in your favour.
If you find your niche/s initially inspire creativity but become more difficult to remain enthusiastic about or produce fresh content for; this can either mean it needs a little tweaking or a comprehensive overhaul. Which if you’ve ever decided to re-design your site, including what anchors your writing, you know how time consuming and stressful that can be — but necessary, also.
Should I Be Worried If I’ve Been Blogging For A While And I Still Don’t Have A Niche?
It’s more urgent to provide a niche for your readers if your site is a business or attraction channel; preferably clearly outlined early on to optimize sales, etc. For most other types of blogs it can involve trial, error and time to do properly. There’s no standard stage within blogging life where you need to have everything sorted out and working flawlessly; it will come together with consistency and commitment.
Be kind to yourself if you’re working out your niche/s, it’s worth aiming for genuineness over generality. Your readers are looking to make a connection with you and if that’s being done without a concrete niche in place for a while, that is enough.
How did you discover your blogging niche/s? Have you ever revamped it, if so, how did that go? What tips do you have for bloggers trying to figure out what their niche is?
How To Be An Authentic Blogger: 5 Tips For Standing Out In A Saturated Niche – The Side Blogger