Having the right blog post title can make the difference between enticing readers to your writing or turning them away. Requiring a mix of creativity and technical know-how (like sentiment, readability and SEO); coming up with something that captivates and resonates with your readers (and you) can be a little tricky.
Simply put, a blog post title maintains two purposes; one is to grab the attention of readers and get them curious about what you’re sharing; the other is to make sure your work is search engine friendly (showing up clearly and potentially ranking well on Google, for example). The objective of both is to encourage clickthroughs and get eyes on your site; however, the most essential aspect of writing a blog post (and its headline) is to connect with/engage your readers.
One of the first things to consider when trying to create a captivating blog post title is readability; you want the most people possible to be able to easily digest what your headline says. Using extremely niche or highly technical vocabulary can establish a barrier; the average reader only scans the first 6 words of a title so making comprehension simpler will be beneficial. Additionally, it allows your visitors to quickly determine what your content is about; hopefully encouraging them to read on further.
If you can, aim for a blog post title that is between 5 to 7 words long; not only does this fall within the range of what most people scan to decide if they want to continue reading; this headline length won’t usually get cut off when being shown as a search result. Equally important in this regard is character count (letters and spaces); if you want a more realistic chance that search engines won’t truncate your blog post title (impacting meaning and readability), keep it at around 60 characters or less.
The next noteworthy consideration when headline writing is all about sentiment; which is basically generating an emotional connection or response from readers (either positive or negative). Whether it’s intrigue, support/encouragement, anger or problem solving, etc. you want web visitors to feel like they can relate in some way to your blog writing.
Adding sentiment can be done through the use of power words; certain expressions or persuasive terms that evoke a feeling or reaction. A title like ‘Mental Health Quotes’, for example, is not only too short, it’s not as inviting or descriptive as ‘Uplifting Quotes to Boost Your Mental Health’. By adding power words (underlined) the title communicates the purpose of the post more clearly; easily facilitating a connection with a potential reader.
Search Engine Optimization (SEO)
Improving your site’s chances of increased visibility when people search online for content related to what you’re blogging about is principally what SEO aims to do. You’re more likely to attract new and return blog visitors if search engines like Google, Bing or Yahoo, for example, list your post in their results.
Using keywords with low-competition and high search volume is a really useful SEO component for both blog title and blog post writing; potentially increasing the chances of your site being noticed — just don’t stuff your writing full of them. You want keywords that rank easily (low-competition) and also indicate that readers are searching for the topic you’re covering (search volume). The most convenient way to perform keyword research is to use one of the many free or paid sites/apps that will do it for you. If you don’t want to purchase a subscription to tools like Ahrefs, Moz or SEMrush; to name a few, then search for free alternatives like WordStream (I make use of this quite a bit because it’s so simple to understand).
Making It Work
Enjoying what you do is the best way to authentically connect with visitors to you site; if your focus is on consistent and engaging content, people will want to click onto your work and spend time reading it — learning a bit of technical mastery shouldn’t detract from that.
Going through all this may seem like it’s even more difficult to come up with the right blog post title; remember, these are just tips to help you make the most of your headline writing. Nothing is set in stone, and everything can be adapted to fit what you’re trying to achieve; the points included here simply provide a solid knowledge base from which to build success.
What advice do you have about writing blog post titles? Do you sometimes struggle to think of a snappy headline?
Blog Post Title Headline Generator – Fat Joe