There comes a time in every blogger’s creative journey where we run out of motivation or enjoyment for what we do. It’s difficult to admit that sometimes the passion has disappeared and we’re left wondering if blogging is still worth it. Taking a temporary step away can seem daunting; but trust me, it’s better than lingering until all the love is gone.
Being underwhelmed or feeling like blogging no longer motivates or generates engagement can cause us to question if we should continue. It can happen spontaneously or from the slow burn of dissatisfaction; either way, it’s important to know that this is normal.
Whether it’s because life got busy or time became constrained; ideas are running dry or you don’t currently retain the mental/emotional energy to focus on your blog — all of these reasons are valid and should be paid attention to. You don’t have to immediately grasp why a blogging break is required (that often comes once you’ve stepped away); simply being able to identify this feeling is reason enough to listen and take action.
Anticipating that a much needed break from blogging is likely to occur will allow for preparation; facilitating steps to rest, recover and possibly regain appreciation for your site. It’s worth mentioning, however, that not all blogging disruptions can be planned for; a swift and unexpected exit can occur because something more important takes precedence. It’s perfectly acceptable to completely walk away without any notice if unavoidable or essential; I had to do this for most of 2020 (and a few times since then) to care for my husband. No matter whether a pause from blogging is foreseen or not; your site will still be there to build on once more when you choose to return.
If you have the time, foresight and energy; these tips can help make sure you retain reader and viewer engagement while on a blogging break …
Switch Up Your Schedule
Sometimes all the respite you need is a temporary change to your posting timetable. Instead of updating your blog every few days, do it once a week, bi-weekly or even monthly; you can be as flexible as you like.
Promote Older Content
While you may not want to write anything new; promoting older posts on social media will help maintain a presence within the blogging community. In addition, updating content can refresh interest and direct new readers to your site.
Making sure you visit, read and comment on a variety of blogs continues to be one of the best ways to establish and retain engagement; even when you haven’t added anything new to your own content.
Advertise Your Site
We’ve all seen bloggers offer advertising; taking a break can be an ideal time to make use of this option. Their paid packages not only promote your site and highlight previously published posts, they will encourage people to support you while you’re stepping away for a bit.
With permission, reblog content from other sites that complement or match your blogging niche. This offers your readers a fresh perspective and supports the work of those you enjoy and appreciate.
Allow A Blog Takeover
If you feel comfortable permitting this, and you’ve built up enough trust with someone; you could hand over your site to a fellow blogger who will update and write posts for you. Providing login details to another person won’t be for everyone; however, if this seems like an option, I recommend obtaining a formal agreement that outlines rules and expectations — including when/how to hand back control.
Use Guest Posts
Bloggers like to write content that gets highlighted on other sites; it increases visibility, builds connections and improves domain authority. Curating a series of guest posts helps to maintain reader interest, viewership and site promotion because featured bloggers will direct their audience and followers to the work they have provided.
Host A Linky List
If you’re unsure what a blog linky is, it’s a tool that allows others to add their content to the end of your post. Often used for themed challenges, topics or tags; it encourages bloggers to join in and share their work. For example, you could moderate a weekly link-up dedicated to Sunday self-care where anyone with posts on this subject can include them on your site. Despite requiring some promotion to entice people to take part and a sign-up to Linky Tools that generates the list widget, using them is really straightforward.
Join A Linky List
Instead of managing your own blog link party (outlined above), connect with the ones you can find on the Linky List Directory.
Have A Comeback Plan
Sometimes the sole focus of a blogging break is figuring out whether or not any changes need to be implemented. It’s an ideal time, for example, to redesign, rebrand or establish an alternative direction for your site. Once you’ve identified objectives that facilitate a return to blogging, renewed enthusiasm may follow.
No matter what you explore while on hiatus; discovering a balance that reignites dedication and enjoyment towards blogging represents an achievable goal. Dissatisfaction in life is often a sign that new growth is taking place; if something no longer sustains us, it must evolve as we do — it’s much the same with blog writing.
Have you experienced a blogging slump? Are you thinking of taking a break?
Your Body Knows You’re Burned Out – The New York Times