If you’re a blogger, chances are you’ve experienced some of the ups and downs of managing your own site/content. Depending on how long you’ve been doing it, some of these frustrations may have come around more than once; alternatively, you may be starting out and want to prepare for what’s less appealing about blogging.
Whether it’s a passion project, a side hustle or you’re working towards establishing it as a full-time career; a blog can be a great way to channel creativity, connect with the world and find purpose/joy in sharing something with others. Having trouble blogging (despite all the good stuff) is completely normal, sometimes it can feel very discouraging — even going as far as leaving you questioning whether blogging is still worth it.
Those of us who are content creators know that working on our site is much more than simply writing a blog post and hitting the publish button. So many different things go into developing something we’re proud of that it can start feeling like a bit of a chore. I’ve been blogging for just over thirteen years; I’ve learned that experiencing cycles of loving/hating what we do is pretty much part of the normal rhythm of blogging life. Being forewarned about/accepting the struggles we may encounter from time-to-time will (hopefully) help focus on the fact that confidence and motivation for blogging can be maintained.
Whether you’re a newbie or a seasoned pro, here are 5 things you might hate about blogging (and how to overcome them) …
It Takes A Lot Of Time/Effort
Depending on experience and ability; blogging can take up much more of your time than you may think. From technical knowledge for site design and maintenance to coming up with blog post ideas, planning and research as well as writing and editing; not to mention sourcing high-quality media and promoting posts — every part of it is a process you have to dedicate a good amount of effort to if you want to do it well. Even something as basic as coming up with a blog post title that shows up in online search results and peaks people’s interest is an exercise in merging creativity with specialized knowledge — all of which takes a while to produce.
Developing an effective schedule (and maintaining it) is a significant blogging skill to acquire, but perhaps more importantly, remaining flexible when life becomes busy or other things take precedence is key. Periodically you won’t be able to dedicate the time required — and that’s okay. You may find you have to temporarily adjust how often you blog or even completely rethink your approach. I went from publishing a post every other day to every five days, for example; considerably improving the quality of my content because it was a routine I could sustain. Find what works for you and don’t be afraid to reorganize when you need to.
Maintaining Inspiration and Motivation
Consistently producing quality content is one of the best ways to build your blog’s readership/brand; however, it’s fair to say that eventually inspiration and motivation to write blog posts will run dry. Most bloggers at some point experience burnout, either from loss of focus/enjoyment, lack of ideas or the dreaded writer’s block.
Every so often the most beneficial thing you can do is take a short break from blogging. Stepping away can provide much needed time and space to come up with fresh objectives/topics; allowing for an assessment of what needs to change (if anything) to improve enthusiasm. If something isn’t working, there’s no point pushing on if doing so sucks the remaining satisfaction and delight out of it for good. Provide yourself the opportunity to rest, recover and rethink — you may find the balance you need.
Inconsistent Or Slowed Growth
Just when you think you’ve understood search engine algorithms (that determines/ranks how relevant your web page is to a particular search query) or you’ve figured out how to follow online topic trends; everything changes and you’re left wondering if there’s any concrete way to steadily expand your site’s popularity. The truth is, blog growth can be inconsistent and slow — and determining what causes it can at times be frustratingly unpredictable.
Cultivating a realistic and adaptive mindset about how well your blog is likely to perform helps to work through the ups and downs that site growth sometimes cycles through. If you remain consistent over time and produce engaging, well-written content, progress will happen.
Useful Article | Everything You Need To Know About Bot Traffic and How To Stop It – Publift
SEO Restricts Creativity
To put it simply, search engine optimization (SEO) is about improving a site’s visibility and ranking on search engines like Google, Yahoo and Bing. While becoming adept at implementing SEO is a must for bloggers, on occasion, certain parts of it can be at odds with creativity — even going as far as stifling it.
While focusing on quality content remains the most significant component of driving a site’s success, key elements of SEO can really support this too. Things like long tail keywords, post length, internal links, outbound links, headings and site speed all boost traffic, build brand recognition and encourage visitor engagement.
Incorporating these technical features while also preserving individuality and expressiveness can be extremely difficult. Essentially, you’re trying to balance writing for your audience (and yourself) while also trying to get an algorithmic program to trawl for information and rank your site. Sadly, there’s no magic trick to this. Some days creativity and SEO merge relatively easily, while at other times they don’t. I’ve discovered that when they’re naturally at odds, sticking with an authentic voice that connects with your readers is recommended — even if it means occasionally forgoing SEO.
Promoting And Marketing Changes
An integral part of being a blogger is promoting your writing and keeping interest in what’s being shared fresh and relevant. Following the latest blog marketing trends can be confusing because they frequently change and require constant adaptation. While this isn’t necessarily too problematic or unreasonable to get to grips with, it’s an added layer of complication that can become frustrating to deal with. However, if you stay informed, you can at least decide what marketing principles you’re going to make use of.
At the heart of maintaining a blog is a willingness to remain flexible, dedication towards learning new things and finding a way to establish your authentic voice. None of this has to be perfect, so if you find there are aspects of blogging that you really dislike; know this is normal (we’re all feeling it) and you can work through anything. Keep at it!
What are your pet peeves and dislikes about blogging? What advice would you give new bloggers?